By Michael Rosser | Screen International
The awards were handed out at a glamorous ceremony at The Brewery in London last night (Oct 22), before 500 assembled guests. Broadcaster Edith Bowman hosted the event for the fourth year.
Universal Pictures UK took home the hotly contested studio distributor of the year award, having broken the record for the biggest annual box office of all time with releases including Fast & Furious 7, Jurassic World and Fifty Shades of Grey.
Curzon Artificial Eye was highly commended in the category after an “exceptional year” that included the release of Still Alice, its highest grossing title to date at £2.6m, and growing audiences through innovative approaches to releases.
Amy Winehouse documentary, Amy, won a hat-trick of awards for poster design of the year (Altitude Film Distribution/Wonderland), documentary campaign of the year (Altitude) and trailer of the year (Altitude/Intermission).
Universal Pictures UK also won theatrical campaign of the year with Jurassic World, with a highly commended notice for Icon Film Distribution’s The Babadook.
Universal completed its hat-trick of trophies with the event cinema campaign of the year going to Billy Elliot The Musical Live, the record-breaking release that Universal Pictures UK handled with Steam Motion and Sound.
André Rieu’s 2015 Maastricht Concert, released by CinemaLive, was highly commended in the event cinema category.
Twentieth Century Fox scored 3D campaign of the year with animation Home, which was an “imaginative, effective and highly visible campaign” according to the Screen judges.
Odeon Dorchester was named cinema of the year (25 screens or over) while the Glasgow Film Theatre was crowned cinema of the year (24 screens or under) – with a highly commended for London’s Genesis Cinema.
The rising star prize was bestowed on Claire Loewenthal from independent film distribution and production company Signature Entertainment.
Signature Entertainment also won an award for home entertainment campaign of the year with Ethan Hawke sci-fi Predestination.
The online campaign of the year was won by Icon Film Distribution and Fetch Publicity for their work on horror release It Follows.
Icon Film Distribution also won marketing team of the year, with Curzon Artifical Eye highly commended in the category.
Organic Publicity won PR team of the year while premiere of the year went to The Second Best Exotic Marigold Hotel, which was handled by 20th Century Fox and Premiere PR.
PR campaign of the year went to Carol Morley’s The Falling, overseen by Metrodome Distribution.
Cinema marketing campaign of the year was won by Picturehouse Cinemas.
For the second consecutive year, Intermission Film was named creative agency of the year (audiovisual) while Market Reactive was named best creative agency (print).
Brand Culture picked up the brand partnership of the year award for the collaboration between Minions and Green Giant.
As previously announced, Clare Binns, director of programming and acquisitions for Picturehouse Cinemas and Picturehouse Entertainment, was awarded the exhibition achievement prize.
Screen International Editor Matt Mueller said: “Screen is delighted that the industry continues to embrace these awards, which are now in their sixth year.
“I’m thrilled that our expert panel of judges have recognized such a worthy and impressive group of winners – from across the industry spectrum, major studios to sole operators.
“All of our nominees and winners should be praised for their outstanding work in connecting films to audiences right across the UK.”
Sponsors for the evening included Creative Skillset, Deluxe Technicolor Digital Cinema, Digital Cinema Media, Exterion Media, Firmdale Hotels, Obviously Creative, Market Reactive, Motion Picture Solutions, Movio, RealD, UK Cinema Association, Vista Group and Ymagis.
Judges who voted for this year’s winners were industry experts Baz Bamigboye, Edith Bowman, Sean Clarke, Christina De Rienzo, Finola Dwyer, Charles Gant, Christine Langan, Sarah Lewthwaite, Crispin Lilly, Ben Luxford, Charles McDonald, Martin Myers, Jonathan Olsberg, Nikki Parker, Bridget Pedgrift, Luc Roeg, Philip Rose and Jezz Vernon.
Screen Awards 2015
3D FILM CAMPAIGN OF THE YEAR
SPONSORED BY REALD 3D
Home, Twentieth Century Fox
POSTER DESIGN OF THE YEAR
Amy, Altitude Film Distribution and Wonderland
TRAILER OF THE YEAR
Amy, Altitude Film Distribution and Intermission
HOME ENTERTAINMENT CAMPAIGN OF THE YEAR
Predestination, Signature Entertainment
DOCUMENTARY CAMPAIGN OF THE YEAR
Amy, Altitude Film Distribution
EVENT CINEMA CAMPAIGN OF THE YEAR
Billy Elliot the Musical Live, Steam Motion & Sound UK and Universal Pictures UK
ONLINE CAMPAIGN OF THE YEAR
It Follows, Icon Film Distribution & Fetch Publicity
BRAND PARTNERSHIP OF THE YEAR
SPONSORED BY DCM
Minions and Green Giant, Brand Culture
PR TEAM OF THE YEAR
PREMIERE OF THE YEAR
SPONSORED BY OBVIOUSLY CREATIVE
The Second Best Exotic Marigold Hotel, Twentieth Century Fox and Premier PR
PR CAMPAIGN OF THE YEAR
The Falling, Metrodome Distribution
THEATRICAL CAMPAIGN OF THE YEAR
SPONSORED BY MOTION PICTURE SOLUTIONS
Jurassic World, Universal Pictures UK
Highly commended - The Babadook, Icon Film Distribution
MARKETING TEAM OF THE YEAR
SPONSORED BY EXTERION MEDIA
Icon Film Distribution
Highly commended - Curzon Artificial Eye
CINEMA MARKETING CAMPAIGN OF THE YEAR
SPONSORED BY MOVIO
CREATIVE AGENCY OF THE YEAR – AUDIOVISUAL
CREATIVE AGENCY OF THE YEAR - PRINT
SPONSORED BY CREATIVE SKILLSET
Claire Loewenthal, Signature
CINEMA OF THE YEAR (24 SCREENS OR UNDER)
Glasgow Film Theatre
Highly commended - Genesis Cinema
CINEMA OF THE YEAR (25 SCREENS OR OVER)
SPONSORED BY VISTA GROUP
Odeon - Dorchester
EXHIBITION ACHIEVEMENT AWARDS
SPONSORED BY UK CINEMA ASSOCIATION
DISTRIBUTOR OF THE YEAR
SPONSORED BY DELUXE TECHNICOLOR DIGITAL CINEMA
Universal Pictures UK
Highly commended - Curzon Artificial Eye